Subscription model
A turnkey casino, set up for you from the licence and platform to the operations team and affiliate introductions. No setup fee, no revenue share, no back office to build.
Packages from EUR 2,000 / month
12,000+
games on day one, every vertical from slots to live dealers
0%
revenue share from your GGR. Our fee stays flat as your GGR grows
3–5 weeks
to launch your casino under a licence already in place
Craftlabel is a white label casino service on a subscription that helps you run a fully licensed iGaming solution. You can start and make money within one month. We provide any part of it, from the licence and payments to the whole casino. You pay month by month, run your marketing and keep the profit. Cancel any time on the monthly plan.
Built for
We set up the whole casino and you bring the players. Licence, payments and design come in every package, the platform from Black Label and the operations team in Blue Label.
Your brand and domain go live under our gaming licence. We stay accountable to the regulator, and your domain is removed from the licence on request.
Website, brand and creatives with your logo and colours in every package. On Black and Blue Label, your lobby and game mix in 15 languages, light and dark mode.
Terms and conditions, AML and responsible gaming policies adjusted to your brand. Legal and AML support from our specialists in every package.
Crypto processing and a wallet connected at launch. Settlement accounts arranged in your company's name. Fiat payments added on request, after a payment partner review.
12,000+ games from 100+ providers. Slots, live dealers, crash and instant wins. Welcome packs, cashback, free spins, tournaments and a multi-level jackpot. On Black and Blue Label.
Player management, KYC status, limits, GGR and NGR reports and anti-fraud flags in one back office you run from day one. On Black and Blue Label.
KYC, CRM, fraud monitoring, daily operations and customer support run by our team on Blue Label, plus introductions to our affiliate partners. You bring the players.
Design and technical setup to your brief, hosting on AWS with a 99.9% uptime SLA, and custom development from EUR 500 a month on Black and Blue Label.
Red Label
Your brand under our gaming licence, with legal and AML support and crypto payments connected at launch. You bring your own platform and team.
from EUR 2,000 / month
Black Label
Everything in Red Label plus the casino platform with 12,000+ games, the technical team and support, fully customisable to your brief.
from EUR 5,000 / month
Blue Label
A fully managed casino. Everything in Black Label plus the operations team, CRM, KYC and customer support. You bring the players.
On request
| Capability | Red Label | Black Label | Blue Label |
|---|---|---|---|
| Monthly fee, EUR | from 2,000 | from 5,000 | On request |
| Company registration (if needed) | 2,000 one off | 2,000 one off | 2,000 one off |
| Licensing | |||
| Your brand under our gaming licence | Included | Included | Included |
| Legal support, terms and policies | Included | Included | Included |
| AML and KYC policies | Included | Included | Included |
| Crypto processing and wallet setup | Included | Included | Included |
| Settlement accounts in your company's name | Included | Included | Included |
| Website, brand and creatives | Included | Included | Included |
| Target markets check and excluded markets list | Included | Included | Included |
| Fiat payments module | Add on | Add on | Prioritised |
| Tech platform | |||
| Casino platform and 12,000+ games | Not included | Included | Included |
| Back office, reporting and anti-fraud | Not included | Included | Included |
| Bonus tools and tournaments | Not included | Included | Included |
| 15 languages, light and dark mode | Not included | Included | Included |
| Platform hosting, 99.9% uptime SLA | Not included | Included | Included |
| Technical team and support | Not included | Included | Included |
| Custom development, optional | Not included | from 500 a month | from 500 a month |
| Operations team | |||
| Customer support | Not included | Not included | Included |
| CRM | Not included | Not included | Included |
| KYC checks and fraud monitoring | Not included | Not included | Included |
| Daily casino operations | Not included | Not included | Included |
| Introduction to affiliates | Not included | Not included | Included |
| Staff you need to hire, besides marketing | Platform and operations team | Operations team | None |
A casino from scratch is a 12–18 month project. A licence, a company, a platform, 10–15 game and payment provider contracts and a team on payroll, all before the first deposit. With us there is nothing to build yourself.
Route A
Team An operations team to hire and keep, plus tech and legal staff paid before launch
Route B
Team No hires besides marketing on Blue Label
44%
of GGR left as client profit in year 1 on the Blue Label annual plan, illustrative
Illustrative first year for one brand, before marketing. Blue Label includes the licence, platform, games, payments and the operations team. The licence fee is the regulator's published price. The game providers' share is billed on top.
| Cost item | Year 1 |
|---|---|
| Gaming licence, filing and first year (before launch) | EUR 17,828 |
| Company incorporation (before launch) | EUR 5,000 |
| Legal consulting, policies and terms (before launch) | EUR 15,000 |
| Additional security layer appointment | EUR 15,000 |
| Crypto processing and wallet setup (before launch) | EUR 2,000 |
| Technical platform, 12 × 6,000 (illustrative) | EUR 72,000 |
| Game and payment providers, 10–15 contracts | EUR 15,000 |
| Operations team, 12 × 15,000 | EUR 180,000 |
| Total alone | EUR 321,828 |
| Live in 12–18 months | |
| Cost item | Year 1 |
|---|---|
| Setup fee | EUR 0 |
| Blue Label subscription, annual plan | EUR 168,000 |
| Legal consulting, policies and terms | EUR 0 |
| Additional security layer appointment | EUR 0 |
| Crypto processing and wallet setup | EUR 0 |
| Technical platform | Included |
| Game and payment providers | Included |
| Operations team | Included |
| Total with Craftlabel | EUR 168,000 |
| Live in 3–5 weeks | |
Illustrative, first 12 months live. Blue Label annual plan paid at signing, EUR 20,000 of marketing a month, and each euro brings x4 of GGR.
| Month | GGR | Providers and payments, 13.5% | Marketing | Blue Label, annual plan | Net | Cumulative |
|---|---|---|---|---|---|---|
| M0 | 0 | 0 | 0 | −168,000 | −168,000 | −168,000 |
| M1 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | −118,800 |
| M2 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | −69,600 |
| M3 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | −20,400 |
| M4 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +28,800 (cash break-even) |
| M5 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +78,000 |
| M6 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +127,200 |
| M7 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +176,400 |
| M8 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +225,600 |
| M9 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +274,800 |
| M10 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +324,000 |
| M11 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +373,200 |
| M12 | 80,000 | −10,800 | −20,000 | 0 | +49,200 | +422,400 |
Month 4
Cash break-even, annual plan paid at signing
EUR 422,400
Left for you in year 1
Game providers and payments at 13.5% of GGR. Marketing EUR 20,000 and GGR EUR 80,000 a month.
Month 15
First month in profit building it yourself
x4
GGR per marketing euro
13.5%
Game providers and payments
Illustrative, not a forecast. Game providers and payments at 13.5% of GGR, GGR of EUR 960,000 over the year, x4 of the marketing spend. After the call we send you the forecast calculator with your own numbers.
We carry the gaming licence. You own the company and the money, and your brand and players stay yours.
01
Deposits and withdrawals run through processing connected to your company's accounts. Player money never passes through us.
02
Bring your own company or we register one, EUR 2,000 one off. The company, its accounts, your brand and domain stay yours.
03
Target markets checked on the discovery call, before you sign. Excluded markets listed in the agreement. AML policies and help from our team in every package.
We hold the licence and stay accountable to the regulator. You are accountable to us under the White Label Agreement.
Live in 3–5 weeks. You send the KYC pack and brand assets and prepare your campaigns. We do the rest.
Week 1 · Contracting and KYC
Agreement signed. Corporate pack reviewed.
Week 2 · Brand configuration
Front end themed. Lobby and games configured. Crypto processing connected.
Week 3 · Compliance and policies
Brand adjusted terms, AML and RG policies. Bonuses set up.
Week 4 · Testing and soft launch
End to end tests. Payment flow. Staff training. First players.
Week 5 · Go live
Public launch. Ongoing platform support.
weeks to go live
Contracting, brand setup, compliance, testing and go live.
Book a 30 minute discovery call.
We go through your plan and the package that fits, show the platform and agree the launch timeline. No pitch deck, just answers to your questions.
Prefer email? Write to sales@craftlabel.io